How does one-for-one work?

It's not about rules, just new ways to give. Most revenue streams will work like this:

Income

Costs

Artist

One For One Artist Fund

Income
Album sales
Publishing
Merchandise
Touring
Partnerships/Events
Performance Fees
Royalties
Costs
Managers commisions
Agents commissions
Legal & business mgmt
Band & team salaries
Live show/rehearsal
Artist
50% the Artist takes home
One For One Artist Fund
50% the Artist gives to the causes that they, the fans and the partners choose to benefit
 

Music Supervisors!

If you use the songs from my existing catalog or my new album for commercials, syncs on television, films or anything else, I will dedicate 50% of the money you spend on my music to dig a well, fund a women empowerment program, or put music into schools and donate it with your name, or your company’s name on it. 

It will look like this:
Music Supervisor → Commerical/Film/TV → $$ → Kenna → 50/50 → Causes

Radio Programmers!

If you play my records on the radio, 50% of my profit from the plays will go to causes. 

It will look like this:
Radio → Society → $$ → Kenna → 50/50 → Causes 

Retail Partners!

If you buy my records one-way or give me better placement in the stores so people can find me, a significant percentage of my profit from the plays will go to causes. 

It will look like this:
Radio → Society → $$ → Kenna → 50/50 → Causes

Promoters!

If you book me for shows, 50% of my profit will go to causes. 

It will look like this:
Promoter → Live Performace → $$ → Production → Kenna → 50/50 → Causes 

Merchandise!

If my fans buy gear from me, 50% of my profit will go to causes. 

It will look like this:
Fans → Gear Purchase → $$ → Production → Kenna → 50/50 → Causes

 
 
 

All of the calculations and donations will be vetted by business management teams who are certified CPAs. The donations from the One-For-One model will be determined after costs related to production and partnerships, pre-existing and future deals that set the parameters of profits and deliverables broadly. All rights are reserved and still in development.